LONDON -- We've heard of beard baubles,Watch Project Power Online glitter beards and even jingle bell-adorned beards.

Now a new trend has hit the beard scene and it's about to light up this festive season in a big -- and very literal -- way.

Twinkling fairy lights are the latest addition to the ever-burgeoning list of ways to bedazzle one's beard this Yuletide.

One pop-up is bringing the twinkly lights to bearded Londoners, with one-off beard decorating sessions and stylist consultations.

Bearded hipsters can have a go at embellishing their whiskers with lights at a beard grooming stall at East Village E20's Christmas market in east London on Sunday, Dec. 11. The "pimp my beard" pop-up will offer bearded gentlemen the chance to have a signature look crafted for them by a professional beard stylist.

The facial hair decorating service is available at East Village Christmas Maker’s Market, in Stratford, east London, between 11 a.m. and 4 p.m. on Sunday.